VR Marketing in 2024: A Year of Promise and Challenges The winds of change are blowing in the virtual reality (VR) and augmented reality (AR) market, often referred to collectively as XR technologies. While mainstream adoption remains elusive, 2024 promises to be a pivotal year with exciting new hardware, renewed industry enthusiasm, and potential impacts on marketing strategies. A Shot in the Arm for a Sluggish Market: The Consumer Electronics Show (CES) 2024 buzzed with announcements of innovative VR and AR products, signaling a potential turnaround for the industry after a sluggish 2023. Notably, Apple's highly anticipated Vision Pro headset finally has a release date, generating significant hype and validation for the market. Beyond Gaming: VR for Businesses and Creators: While gaming has traditionally been the driving force behind VR, a shift towards professional applications is gaining traction. Sony's new mixed-reality device, targeted at content creation and collaborati...
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